It's like every other big mainstream brand is piling in on this virtue rush.
"Oh look how great we are, we at [amorphous unhealthy/expensive/useless product] care a lot about racism, so we are pausing our Facebook advertising (for a bit)! We are a socially conscious company and oh soooo virtuous. Please continue to buy our shit. We are one of you."
The faceless automaton herd of consumers marches in step, happily content that their money is going toward propagation of equality, love, joy, diversity and the resistance to HATE, that big, bad 4-letter word.
Personally, I don't care. I sit back and watch this absurdity and shake my head. Who do these firms think they are impressing?
Lego has become the latest big name to join an advertising boycott on social-media platforms, saying "urgent action" is needed to end hate speech, discrimination and misinformation.
Mars, Target, Ford, Adidas, Coca Cola, Unilever and Starbucks have all joined the boycott.
Color me very unimpressed and whole lot of apathetic. I don't find cynical and opportunistic corporate marketing ploys very endearing or worthy of note.
You do realize this is all about "virtue marketing?"
Virtue marketing is what corporations engage in today as social media has become intertwined with society. We broadcast our parallel demands; we want fabric softener that smells good, bread that's soft, shoes that are comfortable and sporty cars that are roomy and smartsafe, but we also want these companies to mimic our leftist sensibilities and we expect them to validate and parrot our vapid do-goodism as well. It's a black or white (literally) proposition: humor our agendas if you want us to spend money on you. Worse yet, if you don't bother to join our sappy choir, we won't just leave you alone...we'll use our consumerist might to destroy you. Threats in hand, corporations bend over as far as their board of directors are able to contort.
I find this all very tiresome and banal.
Hate bad; nice good. Blah blah, the empty-headed litany continues.
Boring. A culture that values kindness without kindness in its heart solely esteems words and platitudes, and worse, loses the ability to discern true cruelty. Our post-BLM world is a a bland culture of recitations repeated like religious chants. Individuals parrot platitudes, and corporations parrot customers, and the sociopolitical slithers into one amorphous mass
The #StopHate4Profit hashtag celebrates the mundane.
Anyone got some edge around here, please?
Hate is not bad. Hate serves a function. Hate is natural.
A healthy culture allows free expression of hate, for repressed hate is the most damaging trait of a society as it results in multiplied antagonism. Repressed hate fuels hate, a self-imploding perpetual machine. For the one law of nature is that hate exists, and is innate to the nature of man. Some mature societies allow outlet for expression of hate, while repressed cultures attempt to hide it, deny it, disguise it with cultural platitudes and hugs, but ultimately, there is nowhere for us to hide hate. It is us.
Enjoy your hate. Wallow in it!
Bring the edge back. Hate is intriguing. Agreeableness is not challenging and a culture that prioritizes agreeableness will sink into a state of stagnant paralysis, and its inhabitants will likewise become robots of dystopian predictability and vibrancy of the Mind will die in the sluggish ether of Nice.